Color is a powerful communication tool and it can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with physiological changes, including increased blood pressure, increased metabolism and eyestrain.
It is amazing how colors can truly impact our mood and influence our behavior. Just think about your clothes and how different colored clothing makes you feel when you wear them. To give an example “Do you feel energized when you see red?” or “Does the color blue make you feel calm and relaxed?”. Artists and interior designers also have long believed that colors can dramatically affect moods, feelings and emotions. That means color can play an important role in conveying information, creating certain moods and even influencing the decisions people make.
The scientific exploration of color psychology is relatively new but people have long been interested in nature and impact of color. In ancient cultures colors were often used to treat different conditions and influence emotions. They also played a role in different spiritual practices. They practiced something called chromotherapy, or light medicine, which uses colors to heal. In fact it was used as a therapy.
It is important to note that there is no significant evidence that color therapy is effective for any medical condition. There is currently no research to support that color therapy can solely be used as an effective treatment for any of conditions. However we can consider most people might find calming or soothing effects on their moods and behaviors. We must keep in mind that while color can influence on how we feel and act, these effects are subject to personal, cultural and situational factors. More scientific research is needed to gain a better understanding of color psychology.